General Dynamics Information Technology Defense Division Marketing Lead in Fairfax, Virginia
Exciting opportunity to join the GDIT marketing communications team. In this role, you will take full ownership of the defense sector marketing and brand strategy, including the development ofintegrated marketing campaigns and account based marketing strategies. You will work closely with the business development team, internal subject matter experts, strategic technology partners, and the wider marketing function to deliver compelling and impactful marketing programs. You will be joining a new, forward-thinking marketing team which is redefining the way the company goes to market.
Primary lead for all GDIT defense sector related marketing programs, overseeing and synchronizing digital and traditional marketing activities
Develop, execute, measure and refine integrated marketing plans
Build close relationships with defense sector subject matter experts and operational teams
Act as an ambassador for the marketing team, demonstrating the value of strategic marketing initiatives
Work with the wider marketing team to develop content and messaging
Co-ordinate marketing agencies and media partners
Identify marketing opportunities and develop business cases for investment
Bachelors Degree in Communications, Journalism, Marketing or a related discipline, or the equivalent combination of education, professional training, or work experience.
Experienced in Business-to-Business/ Business-to-Government marketing
Educated to degree level or equivalent
Professional Marketing qualification
Experience in cross-channel marketing communications (PR, events, digital and social media)
5+ years general marketing experience
Proven experience developing marketing plans and integrated campaigns
Strategic thinker and commercially orientated
Experience working for large matrix organisations
For more than 50 years, General Dynamics Information Technology has served as a trusted provider of information technology, systems engineering, training and professional services to customers across federal, state, and local governments, and in the commercial sector. Over 40,000 GDIT professionals deliver enterprise solutions, manage mission-critical IT programs and provide mission support services worldwide. GDIT is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other protected class.
Job FunctionBusiness Development
Security Clearance LevelNone
Full/Part TimeFull Time